WEBSITES MATTER TO MARKETING
In the fast-moving world of marketing and technology, some people are asking is having a website necessary. We’re going to make a bold statement here . . . YES, a website is necessary. Some may consider a business profile on LinkedIn or Facebook an adequate online presence. Or maybe your business utilizes a marketing funnel consisting of landing pages, videos, offers etc., to engage your audience and that seems sufficient. We strongly believe a website is still a fundamental cornerstone of your business and brand. Owning and controlling your own content is essential and crucial to the future of your business. An awesome website is an online exhibition of your brand, your personality, and your business’s culture and it should reflect who you are as a company and as a brand. It should help your audience know who you are and what you can do for them. Chances are, you have a website for your business so let’s go a step beyond and build an awesome online presence for your business.
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